Electric Visual

Electric is a premium sunglass, snow goggle and accessories company founded in San Clemente, California in 2000 by designer Kip Arnette, Bruce Beach and Mike Carter. Kip grew up in the industry, followed in his father's footsteps with his choice of design schools and worked with him on design and packaging for 10 years at Arnette Optical. When Kip parted ways with Arnette Optical in 1999 and partnered up with Bruce and Mike, it was to start a new brand that they could be proud of and have fun building.

Over the last decade Electric produced some of the most unique and innovative designs in the eyewear market. Electric's high voltage styles are team inspired and reflect the attitude and personalities of today's youth culture. Electric snow goggles are world renowned for their high level of quality and unmatched performance in the snow. In 2008 Electric was acquired, officially becoming part of the Volcom family. Today Electric is a global leader in eyewear and operates as a stand-alone brand, with full support from Volcom to maximize the full potential of Electric.

PHOTO: Electric Team Rider, Andreas Wiig.
Photography courtesy of Electric.